The seminar-contest “Role of modern consumer” took place at economics faculty of KSU. Students of economics and engineering technical faculties were as the players of teams. Students of agriculture and biology, engineering technical, economics, veterinary and livestock technology faculties were as spectators. The moderator Vera Arnoldovna Shmidt told participants about the rules of contest and distributed tasks to students. The participants actively with the big interest completed the tasks and answered numerous questions on the seminar. At the end of the seminar-contest, all winners were awarded by the certificates and memorable prizes.