Agroindustrial marketing

Studying of disciplines of educational program « Agroindustrial marketing » will allow students to seize scientific, theoretical and practical bases of the organization of system of sales in the organizations which objective is extraction of profit.

After the termination of studying of disciplines of educational program « Agroindustrial marketing » students should:

to know:

• content, objectives and features of agroindustrial marketing;
• directions, methods and rules of marketing researches in area of agrarian and industrial complex; 
• features of development and coordination of a complex agro marketing or the certain goods in structure of: commodity, price, marketing and communication policy;
• the general principles of marketing planning, the organization and the control of agroindustrial marketing; 

to be able:

• to apply various methods of marketing researches, to state their objectives, to collect the problem and-focused information and to interpret these data with objective of acceptance of administrative decisions in the organizations of agrarian and industrial complex;
• to use varied types of commodity, price, marketing and communication technologies for conducting and perfection of activity at the enterprises of agrarian and industrial complex;
• to estimate possibilities of carrying out of various types of marketing actions;

to have skills:

• the independent of the organization and carrying out of marketing researches in the specific market, the analysis and interpretation of results; 
• carrying out of the analysis of marketing problems and specific market situations;
• preparations of marketing programs and plans of strategic and tactical character;

to be competent:

• In application of special marketing terminology and lexicon of a speciality;
• In realization of gathering, the analysis and the data processing, the put marketing problems necessary for the decision in the organizations of agrarian and industrial complex;
• In the organization and carrying out of marketing actions in the organizations of agrarian and industrial complex;
• In preparation and realization of marketing plans and programs in the organizations of agrarian and industrial complex;
• In the analysis and interpretation of marketing data about social and economic processes and the phenomena, revealing of tendencies of variation of social and economic indices of activity of the agricultural organizations.

The catalogue of disciplines of educational program

The catalogue of disciplines of educational program contains the description of each discipline separately with the indication prerequisites and postrequisites, quantity of credits, types of employment, the information on heads of the program.




Base disciplines

Religious studies / Дінтану / Religious studies – 1 credit
Prerequisites: history of Kazakhstan.
The summary of a course : Religion as subject matter and object of a course of religious studies. Occurrence of religion. Structure and a content of religion as the phenomena. A specific character of religious system of the Ancient East and the Classical antiquity. Tengrianism, as the early form of religious consciousness. The Buddhism. Christianity, its origin and essence. The sacred book of Christians. The basic currents in christianity. An islam. The koran, Sunna, Sheriyat. The basic currents. A religious phenomenon in the modern world and Kazakhstan.
Postrequisites: sociology.
Types of lecture occupations: practical lessons
Heads of the program: Shaimerden G.I., Bondarenko Yu.Ya.


Business Law / Кәсіпкерлік Ù / Business Law – 2 credits
Prerequisites: bases of the law.
The summary of a course: Concept of the Business Law. Types and forms of business in RК. Individual business. Business of the legal entities. Forms of the state business. Features of the organization of economic communications in enterprise sphere. State regulation of entrepreneurial business. The state support of entrepreneurial business. Bases of the competitive right. Protection of the rights of consumers.
Postrequisites: bases of entrepreneurial business.
Types of lecture occupations: practical lessons
The head of the program: Aldabergenova A.I.



Economic bases of agrobusiness / Агробизнест і экономикалы негіздері / Economic bases of agribusiness – 3 credits
Prerequisites: the economic theory, bases of the law
The summary of a course: Subject matter, a method and problems of a course. Formation of a multistructure rural economics. Agrarian resources and efficiency of their using in conditions of the market. A labour market and problems of employment of agricultural population. Material resources and technological maintenance of agrobusiness. Accommodation and an area of expertise of manufacture - a basis of progress of agrobusiness. An assessment of efficiency of agrobusiness. Marketing and a commodity market of the foodstuffs and raw material. Management in agrobusiness. Progress of agroindustrial integration, progress of a market infrastructure.

Postrequisites of a course: agrarian economy, agroindustrial management, agroindustrial marketing.
Types of lecture occupations: practical lessons
The head of the program: Abdihalykova K.S.



Іскерлік etiquette / Business etiquette / Business etiquette – 1 credit
Prerequisites: philosophy.
The summary of a course: History of progress of etiquette. Features of business etiquette in the different countries. Principles of etiquette of business relations. Formation of image of the businessman (clothes and physical appearance business men, the business woman). Etiquette of business dialogue. Business dialogue, its types, functions and levels. Rules of business etiquette. Ethics of greetings, concepts. Business meeting. Presentation. Ethics of business telephone conversation. Service etiquette. Etiquette of the head. Etiquette of the secretary. Daily etiquette. Souvenirs and gifts in business area. The code of honour of civil servants of Republic of Kazakhstan (a rule of service ethics of state employees). The code of ethics trained. Formation of corporate image. The modern head and its role in formation of corporate image. Business rhetoric. Features of nonverbal means of dialogue. The basic precepts of business etiquette.
Types of lecture occupations: practical lessons
The head of the program: Baiyahmetova A.A.

Psychology of the competitive person / Бәсекеге кабілтетті тұлға психологиясы/Psychology of competitive personality – 1 credit
Prerequisites: the economic theory.
The summary of a course: the Person. Constructive dialogue. The conflict. Technology of search of work. Bases of self-presentation. Progress of the person of the professional. Professional deformations degradation persons and ways of their preventive maintenance.
Types of lecture occupations: practical lessons
The head of the program: Tashbayeva L.M.



Office-work in the Kazakh language / Қаза тілінде іс ªáÔÙ¡ жүргізу/ Office-work in the Kazakh language – 1 credit
Prerequisites: the Kazakh language.
The summary of a course: Introduction. The name of official documents. The curriculum vitae. The resume. The application. The characteristic. The receipt. The power of attorney. The contract. The labour agreement. The information. The resolution. Letters of congratulations. Service letters.
Postrequisites: office-management.
Types of lecture occupations: practical lessons
The head of the program: Kulbayeva M.M.



Bases of entrepreneurial business / Кәсіпкерлік қызметт і негіздері / Basis of entrepreneurial business - 3 credits
Prerequisites: the economic theory, micro-economics, macroeconomic
The summary of a course: Theoretical aspects of entrepreneurial business. Organizational forms, functions of business. Rules and principles business-planning. A procedure of preparation business-plan of the company. Methods and receptions of marketing activity. Diagnosing of entrepreneurial business.
Postrequisites: management of marketing.
Types of lecture occupations: practical lessons
The head of the program: Kenzhetayeva A.Z.


Finance / Қаржы / Finance - 3 credits
Prerequisites: the economic theory, micro-economics, macroeconomic.
The summary of a course: Essence, functions and a role of the finance in public reproduction. The organization of a financial system. Financial policy and the financial mechanism. The finance of managing subjects. A general characteristic of public finances. Public revenues and expenses. Taxes and the organization of tax system. The state budget. The state extra budget funds. The state credit and a public debt. The finance of house facilities. Insurance. The state financial regulation of economy. The financial market. The finance in system of foreign economic relations. The finance and inflation.
Postrequisites: the administrative analysis.
Types of lecture occupations: practical lessons
The head of the program: Sartanova N.T.

State regulation of economy / Экономиканы мемлекеттік реттеу / State Regulation of Economy - 3 credits
Prerequisites: the economic theory, macroeconomic
The summary of a course: Theoretical aspect of state regulation of economy and its object. Concept of methodology SRE and its basic elements. Organizational bases of regulation of economy and its foreign experience. A general characteristic of transitive economy and its law. Economic growth: major factors and the state measures on its maintenance. Social and economic forecasting and planning. Directions of scientific and technical progress and a role of the state in its acceleration. State regulation of rational employment and social protection of the population. Formation and mechanisms of realization of investment policy of the state. System of the state measures on an effective utilization of agrarian resources.
Financial-budgetary methods of regulation of economy. The basic mechanisms of realization of a monetary and credit policy of the state. State regulation of social and economic progress of regions. Regulation of foreign trade activities of the state.
Postrequisites: the international marketing.
Types of lecture occupations: practical lessons
Heads of the program: Tastemirova Z.A.

Economy of the enterprise / Кәсіпорын экономикасы / Enterprise Economics - 3 credits
Prerequisites: the economic theory, macroeconomic
The summary of a course: the Characteristic of progress of economy of Republic of Kazakhstan and its state regulation. The enterprise as object of managing. An economic and social production efficiency. Fixed capital of the enterprise. Raw, material and fuel and energy resources. A working capital of the enterprise. A manpower. A payment at the enterprise. The investment and innovative policy of the enterprise. Production costs and realizations of production. Marketing and industrial activity of the enterprise. Maintenance of competitiveness of production. The income and profitability of manufacture. The finance of the enterprise.
Postrequisites: management of expenses and pricing, the administrative analysis.
Types of lecture occupations: practical lessons
Heads of the program: Dmitriyeva V.R.



Accounting and audit / Бухгалтерлік есеп және audit / Accounting and Audit - 3 credits
Prerequisites: the finance, economy of the enterprise.
The summary of a course: Accounting balance. Accounting accounts and double record. The organization of accounting. A registration cycle and preparation of the financial reporting. The account of current actives: the Account of money resources and equivalents. The account of the receivable accounts. The account of commodity-material stocks. The account of long-term actives. The account of current and long-term obligations. The account of incomes and expenses.
Postrequisites: management of expenses and pricing, the administrative analysis.
Types of lecture occupations: practical lessons
The head of the program: Zhusupova G.B.



Agrarian economy / Аграрлы economy / Agrarian Economy - 2 credits
Prerequisites: economic bases of agrobusiness, economy of the enterprise.
The summary of a course: the Content of a course. Place and a course of agrarian manufacture, its specific features. A general characteristic of factors of manufacture. Natural resources. A manpower. Material resources. Capital investments. An area of expertise of manufacture. The sizes of manufacture. A content of economic efficiency. Manufacture of agrarian production. Production costs. The prices for production. Agrarian marketing. Profitableness of manufacture. The mechanism of development and business development in agrarian manufacture.
Postrequisites: agroindustrial management, agroindustrial marketing.
Types of lecture occupations: practical lessons
The head of the program: Dmitriyeva V.R.


Information systems and modelling in marketing / Маркетингтегі ақпаратты жүйелер мен модельдеу / Information systems and simulation in marketing - 3 credits
Prerequisites: computer science, marketing.
The summary of a course: Information processes in marketing and an objective indispensability of their automation. A supply with information of the automated information systems of marketing. Carrying out of marketing researches. Art of presentation. The Internet-marketing Methodical and practical aspects of development of information systems of marketing. Protection of the information in economic information systems. The system approach in acceptance of rational administrative decisions. Concept about mathematical programming and modelling. Mathematical methods and models of acceptance of rational administrative decisions. Linear programming. Integer programming. Dynamic programming. Non linear programming. Multi-purpose optimization. Mathematical models of the theory of games. Models of network planning and management. Mathematical models of storekeeping. Models of mass service. Models of calculations with suppliers and consumers. Models of planning of assortment of production made by firm.
Postrequisites: management of marketing.
Types of lecture occupations : practical and laboratory researches.
The head of the program: Vardiashvili N.N.

Innovative management / Инновациялы management /  Innovative management – 3 credits
Prerequisites: management.
The summary of a course: Development of the theory of innovation and its modern concepts. Bases of management of innovative activity of the company. Methods and forms of the organization of innovative process. Definition of a level of innovative potential of the enterprise. Management of innovative projects and an assessment of a level of efficiency of projects. Methods of management of creation, development of an innovation at various stages of life cycle of production. Innovative strategy. Intellectual property. Small innovative business. World experience of support of innovative activity. An innovative infrastructure. The analysis of a state of the art and a problem of innovative progress of Kazakhstan. The analysis of a state of the art and a problem of innovative progress of Kazakhstan.
Postrequisites: management of marketing.
Types of lecture occupations: practical lessons
The head of the program: Panina G.V.

Agroindustrial management / Агроөнеркәсіптік management / Agribusiness management - 3 credits
Prerequisites:: economic bases of agrobusiness, agrarian economy.
The summary of a course: Methodological bases of agroindustrial management. The organization and production management. Functions of management by agroindustrial manufacture. Technology of management. Management of the agroindustrial enterprise. Management of the personnel in the agroindustrial enterprises.
Postrequisites: agroindustrial marketing.
Types of lecture occupations: practical lessons
The head of the program: Obraz A.A.



Strategic planning / Стратегиялы жоспарлау / Strategic planning – 3 credits
Prerequisites: marketing, management.
The summary of a course: Theoretical bases of strategic planning. Development of the strategic plan of the organization: targeted stages. Development of the strategic plan of the organization: the analysis of an environment. Development of the strategic plan of the organization: the analysis of the internal environment. Development of the strategic plan of the organization: strategic alternatives, their versions and combinations. Development of the strategic plan of the organization: a choice of a direction of progress. Management of realization of the strategic plan and the control over its performance.
Postrequisites: strategic management.
Types of lecture occupations: practical lessons
The head of the program: Mishulina O.V.


Main subjects

Logistics / Logistic – 3 credits
Prerequisites: the organization and technology of commercial activity, marketing, management.
The summary of a course: Essence of logistics, its concept and principles. Material streams, logistical operations and systems. Purchasing logistics. Industrial logistics. Distributive logistics. Transport logistics. Information logistics. Stocks in logistics. Warehousing, processing of cargo and packing. Logistical service. Logistical administration. Global logistical systems.
Postrequisites: commercial marketing
Types of lecture occupations: practical lessons
Heads of the program: Kalkabayeva A.E.

The marketing analysis / Маркетингтік талдау / Marketing Analysis – 3 credits
Prerequisites: marketing, economy of the enterprise.
The summary of a course: Theoretical bases of the marketing analysis. The tactical marketing analysis (the analysis of a condition of the market). The strategic marketing analysis. The analysis of an environment. The analysis of marketing at the enterprise.
Postrequisites: management of marketing.
Types of lecture occupations: practical lessons
The head of the program: Mishulina O.V.


Marketing communications / Маркетингтік коммуникациялар / Marketing Communications – 3 credits
Prerequisites: marketing, management, branding
The summary of a course: Theoretical bases and modern concepts of marketing communications. Target audiences for marketing communications. Channels of marketing communications. Decisions in system of promotion – a mix. Advertising: essence and types. The organization of advertising activity. Planning and the control of advertising. Stimulation of selling. Public relations. Personal sales. Marketing of attitudes. New communication technologies. Branding. Development of the budget of promotion. Marketing communications in branches.
Types of lecture occupations: practical lessons
Heads of the program: Baranova N.A.


The international marketing / Халықаралы marketing / International Marketing - 3 credits
Prerequisites: the economic theory, macroeconomic, marketing
The summary of a course: Introduction in a course the International marketing. Subjects of the international marketing. The international marketing environment. Researches in the international marketing. Segmentation of the market in the international marketing. The international commodity policy. Packing and marks of the goods in the international marketing. Competitiveness of firm in the international market. A world policy of the prices. Movement of Goods in the international marketing. The international communication policy of firm. Strategy of an output on a foreign market.
Types of lecture occupations: practical lessons
Heads of the program: Kalkabayeva A.E.


The Internet-marketing / the Internet-marketing / Internet Marketing – 3 credits
Prerequisites: marketing, marketing communications.
The summary of a course: Bases the Internet – marketing. Interoperability with individual consumers. The organization of marketing researches on the Internet. The commodity policy and the market of services on the Internet. The price policy and the Internet. System of distribution and the Internet. Advertising, stimulation of selling and public relation on the Internet.
Types of lecture occupations: practical lessons
The head of the program: Shakirzhanova V.M.



Strategic management / Стратегиялы management / Strategic Management – 3 credits
Prerequisites: marketing, management of marketing.
The brief description of discipline: Conceptual positions of strategic management. Development of strategy of the organization: targeted stages. Development of strategy of the organization: diagnostic stages. Development of strategy of the organization: strategic alternatives, their versions and combinations. Development of strategy of the organization: strategy of creation of competitive advantage. Development of strategy of the organization: a choice of a direction of progress of the organization. Realization of strategy: reduction of organizational potential conformity with the chosen strategy. Realization of strategy: management in a mode of actual time. Realization of strategy: management in conditions of strategic variations.
Types of lecture occupations: practical lessons
The head of the program: Baranova N.A.


Agroindustrial marketing / Агроөнеркәсіптік marketing / Agromarketing – 3 credits
Prerequisites: agrarian economy, agroindustrial management.
The summary of a course: Features of agroindustrial manufacture as object of marketing. Essence and functions of marketing of agroindustrial manufacture. Features of definition of the goods in marketing agroindustrial manufacture. The commodity policy and strategy of marketing. Formation of channels of distribution of production of agroindustrial manufacture. The communication policy of marketing. Management of marketing. Organizational structure of management of marketing
Types of lecture occupations: practical lessons
The head of the program: Yesimhan G.E.