training of qualified specialists in the field of marketing, able to implement and use modern methods and marketing tools in organizations of various fields.

- markets (commodity, stock, information, capital, labor, etc.));

- state institutions; public organizations; political entities;

- service companies (hotels, catering, travel agencies, tour Desk);

- production and intermediary enterprises, small and medium-sized businesses

- international chambers of Commerce; trading houses;

- transport, construction, warehousing and communications

-marketing research in various areas (market research, goods/ services, consumers, intermediaries, competitors, marketing environment and elements of the marketing mix);

-development and implementation of innovative management solutions by economic entities in the field of market segmentation, selection of target segments, positioning (repositioning) of goods/ services of economic entities, development of corporate and instrumental strategies;

-development and conducting advertising campaigns in the Internet (creation and maintenance, optimization of advertising campaigns on platforms Google Adwords, Yandex Direct, DoubleClick, Facebook. monitoring and Analytics of advertising campaigns, creation of creative posts in SMM in order to increase brand loyalty, increase sales of the company, formation of a positive image of the company).

-Common civil qualities: patriotism, expressed in love for the Motherland, citizenship, determined by an active life position, civic consciousness, law-abiding, knowledge and understanding of their civil rights, freedoms and duties.

-Spiritual and moral qualities: humanity, honesty, conscientiousness, tolerance to other beliefs, views on the world and customs, decency, mercy.

-Intellectual qualities: erudition, critical and emotional thinking, knowledge of English, information and communication technologies, the ability of system thinking, the ability to learn throughout life.

-Business qualities: diligence, initiative, responsibility, flexibility, adaptability, ability to work in a team, ability to make non-standard decisions in emergency situations.

-Organizational and strong-willed qualities: purposefulness, self-discipline, self-criticism, self-discipline, communication skills, General culture, freedom, stress resistance, ability to achieve the intended purpose.

-Special qualities:enterprise, ability to think clearly and clearly Express. Ability to analyze the market and find potential customers, to understand their needs, to negotiate adequately

At the end of the educational program, graduates can:

1) demonstrate knowledge and understanding of marketing, including elements of the most advanced knowledge in the field;

2) apply knowledge and understanding in the field of marketing activities at a professional level;

3) to formulate arguments and solve problems in the field of marketing;

4) to carry out the acquisition and interpretation of information in the field of marketing research to inform judgments taking into account social, scientific or ethical issues;

5) communicate information, ideas, problems and solutions in the field of marketing communications, both to specialists and non-specialists.